How players choose online casinos

Customer focus is the basic principle to which the entire gambling industry aspires. Tastes and preferences of the user must be taken into account, because without it, any talk of high profits seems distant and meaningless.

Basic selection criteria

Sympathies for one or another online business are based solely on the personal preferences of a particular player. However, it is easy to highlight the basic criteria for selecting the best online casino in Canada, which apply to all groups of gamblers.

A wide library of games

Despite the huge number of highly specialized casinos, high profits from gambling can only boast online business with an impressive range of entertainment. Top sites, for example, have in their arsenal of 500 + slots from leading developers (NetEnt, Microgaming, Playtech), and this is the minimum number.

The operator should remember that:

A variety of online machines, poker, baccarat, roulette, cards and other dynamic games for casinos will certainly attract a huge audience.

The live-casino option will be interesting for fans of interaction with live dealers.

The presence on the virtual platform, as free slots, and gambling for real money will increase traffic and help earn on advertising.

Timely updating of content with interesting and relevant novelties will make gamblers visit the site as often as possible.

These rules are also appropriate for betting. It is good if the betting office, in addition to sports betting, has favorable odds on political and cultural events in the country and the world.


The ability to store incognito in online casinos attracts a huge number of users when compared to the resources of the noisy ground halls, which are always full of visitors and the atmosphere of chaos.

The best approach for operators of gambling business will be to abandon the need for proof of identity by those users who choose free slots.

In the case of gambling for money you will need to register – these are the legal requirements.

Design and comfort

Specialists do not recommend the use of poisonous colors in the design, because during long sessions players are very tired and often do not return to such a resource. It is important not to overload the platform with advertising and additional information. Especially critical gemblers are banners that pop up during the rounds, which greatly distract from what is happening on the monitor.

Resources with detailed classification of all entertainments are of high value. New and most popular slots are recommended to be moved to separate sections. In general, the site should have a clear navigation and a pleasant visual range.

Loyalty programs

Modern casinos offer a wide range of additional features:

gifts for registration;


points for activity;

bonuses for attracting new clients;

VIP programs.

Many operators have implemented tiered storage systems that are also interesting to end users.

License availability

Unlicensed platforms discourage potential users and minimize the desire to register and start playing cards or any other type of entertainment.

The license holder should place the relevant link in the most prominent place, especially if the specific tax jurisdiction requires it.

Casino for real money: what to consider

The financial side of the issue comes to the fore here. To understand why players choose online casinos, it is important to study the parameters of the integrated payment module platform:

Currency of account. The more currencies the system supports, the better the chances of creating a huge pool of gamblers. Such things as double conversion or lack of popular world currencies are negatively perceived.

Min and max deposit. A minimum deposit in the range from $5.0 to $15.0 will allow you to familiarize yourself with the specifics of the solution without much difficulty. A deposit of $40.0 and above, on the contrary, will scare off potential participants. Setting the upper limit of the replenishment is a reliable method of combating ludomania.

Time and output limits. The faster the earned money gets to the user’s bank card, the more loyal he will be to the casino in the future. Withdrawal limits are reasonable only if it is due to the financial guarantee of the operator.

The Commission. Transactions without commission fees are impossible, but there is no need to be diligent in this matter either. It is better to set a minimum commission for withdrawal of money, but the deposit of the account is left without additional charges.

Payment systems. The presence of several systems in the gambling asset has a positive impact on customers. It is good if the service works both with debit and credit cards, and with electronic wallets.

Mobile gembling applications

The gambling industry has gone a long way, each time offering updated and maximum compact solutions. Adapting the resource to the parameters of the smartphone in times will increase the flow of users and contribute to the growth of income from casinos.

Modern mobile applications run seamlessly on iOS and Android operating systems. It is important to consider the scaling of all active components of the site and compliance with the design idea of the original source.

Registration in the casino, the selection of the appropriate slot and the withdrawal of earned prizes should be done in a few clicks.


The client’s choice in favor of this or that resource depends on a number of factors. These are such nuances as supported payment systems, deposit size, multicurrency, commission deductions. A license and a wide range of gambling content are also important.

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