November 21, 2006
“So what’s product placement got to do with Digit? Well, there was one piece of — I’m guessing — unpaid product placement for the software at the core of every creative’s lives: Photoshop.
I’d say it’s unpaid as after one of Bond’s spy chums has framed a policeman with a doctored photo, he pops out the line: “it’s amazing what you can do in Photoshop“.
Now, while it would be wonderful if Adobe did one of those traditional Bond tie-in adverts, with copy reading ‘the next time you need to frame a public official to further your own ends, make sure you turn to Photoshop’, it’s rather implausible.”