August 11, 2006
Viacom to Leverage Adobe’s Engagement Platform for Creating and Delivering Digital Experiences Online and On the Go
Press Release: NEW YORK and SAN JOSE, Calif. — Aug. 10, 2006 — Viacom, Inc. (NYSE: VIA, VIA.B) and Adobe Systems Incorporated (Nasdaq:ADBE) today announced a strategic alliance to develop and deliver Viacom’s exclusive branded content using the Adobe® Engagement Platform. Through this agreement, Adobe will become Viacom’s preferred technology provider for rich media authoring tools and interactive online video solutions, enabling Viacom to deliver content from its television, motion picture and digital properties to online and mobile audiences in compelling ways. The two companies will also work together in developing new media applications leveraging Viacom’s exclusive content and using Adobe’s next-generation developer tools and ubiquitous cross-platform client software.
The Adobe Engagement Platform is a versatile foundation for capturing and holding audiences’ attention through more active and effective applications and media. Through the combined reach of the Adobe Reader® and Adobe Flash® Player clients, which are installed on more than 600 million connected PCs and devices worldwide, the Adobe Engagement Platform enables businesses to connect with customers, no matter which medium they choose.
“This partnership with Adobe is an important step towards ensuring that our company has the most robust and state of the art online and mobile video applications. We are very excited to be working so closely with Adobe, which is a real innovator with a great track record,” said Tom Freston, president and CEO of Viacom.
Viacom will utilize Flash video as an interactive online video solution and provide Viacom-branded content to mobile phone handsets via FlashCast™ channels. Flash video delivers secure, high-quality seamless video experiences. FlashCast is a flexible client-server solution that effectively delivers rich, intuitive branded experiences on mobile devices. Using Adobe technology, Viacom will also develop entirely new applications leveraging content from Viacom properties including MTV, Comedy Central, Spike TV and Nickelodeon.
“Adobe and Viacom share a vision for how to bring Viacom’s world-class programming and content to online and mobile audiences in innovative ways,” said Bruce Chizen, CEO of Adobe. “This relationship and the Adobe Engagement Platform will accelerate Viacom’s ability to create and deliver new kinds of digital entertainment across different mediums, regardless of which operating system, browser or device viewers are using. Our Engagement Platform is continuing to gain momentum as a powerful means of reaching and connecting with consumers on their terms, anytime, anyplace.”
The companies did not disclose information regarding potential launch dates or financial arrangements.
Viacom is one of the leading global entertainment content companies, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom’s world-class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at www.viacom.com .
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com .