July 31, 2006
Adobe Photoshop Elements and Premiere Elements will now be available on Lenovo PCs sold to education customers in the U.S.M
Press Release: SAN JOSE, Calif. — July 31, 2006 — Adobe Systems Incorporated (Nasdaq:ADBE) and Lenovo today announced an agreement to deliver digital imaging and video solutions to educational institutions. Under the terms of the agreement, Lenovo will include Adobe® Photoshop® Elements 4.0 and Premiere Elements 2.0 software on ThinkPad® laptop, tablet and ThinkCentre® desktops it sells in the U.S. education market.
The combination of Adobe Photoshop Elements and Premiere Elements with Lenovo ThinkPad notebook and ThinkCentre desktop product lines will provide students and faculty at both K-12 schools and higher education institutions with a powerful digital imaging and video editing solution. Using the solution, educators and students will be able to enhance learning across subjects with photo essays, video book reports, newscasts on current events and documentaries. The solution will also include product tutorials, sample lesson plans and training to jump-start the use of the software in the classroom.
“Students live in a universe filled with highly visual mediums such as video games, computers, portable DVD players and camera phones. By bringing those mediums to the classroom, digital images and video allow for more creative and engaging outlets for expression of new ideas and concepts,” said Eugene Lee, vice president of vertical and solutions marketing at Adobe. “Working with Lenovo will enable us to provide our joint customers with an introduction to digital imaging and digital video – what will become essential 21st Century digital skills – along with the resources to enable institutions to deliver a richer educational experience in the classroom and campus-wide.”
“Increasingly, digital communication skills are essential to succeed in the classroom as well as the global marketplace,” said Scott Smith, president, Lenovo Americas. “Adobe Photoshop Elements and Premiere Elements help provide a foundation for developing those skills, and are an important part of Lenovo’s offering to education customers. In addition, digital imaging and digital video are tools that can help teachers present subjects such as math, history or science in a more visual and interactive way.”
Lenovo will also offer Photoshop Elements and Premiere Elements as part of its 1:1 computing initiative with IBM, a campus-wide mobile computing program for both K-12 schools and higher education institutions. One-to-one computing provides a computer for each student and faculty member giving them the flexibility to research, study or communicate with faculty, peers and the community virtually anywhere, anytime.
“Thinkpad notebooks have always been a popular choice for our mobile business students,” said Kendall Whitehouse, senior director of information technology at the Wharton School of the University of Pennsylvania. “The addition of Adobe Photoshop Elements plus Premiere Elements will provide our business students with the professional authoring tools they need to create content that is richer and more compelling.”
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world’s most innovative personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure, and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information about Lenovo, see www.lenovo.com .
Adobe in Education
Supporting education initiatives worldwide, Adobe enables a new way of teaching and learning by providing digital creation, communication and collaboration tools for classroom and campus-wide use. For more information visit: www.adobe.com/education .
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com .