March 7, 2006
The long-awaited Adobe/Macromedia merger has finally been given the go ahead, but is the message being broadcast by Macromedia’s redesigned website the way forward for Adobe? Jason Arber hopes not
Source: Computer Arts
Written by Jason Arber
In early December, Adobe finally swallowed Macromedia whole. Macromedia stock has been converted to Adobe stock, and now Bruce Chizen effectively controls pretty much all the software in my OS X dock.
I have my own opinions on the implications of this merger, and the issue has been debated to death in the past few months while Adobe successfully persuaded antitrust officials from the US Department of Justice that they were not a monopoly.
Mergers are tricky things for stockholders, customers and company staff as different cultures collide, often with different aims and agendas. Adobe has a long history stretching back into the dark ages of print. Macromedia, formed a decade later out of the merger of Authorware and MacroMind Paracomp in 1992, is by comparison, a sprightly young upstart.
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